Camarillo-based nonprofit Consumer Credit Counseling Service helped 12,000 households in its six-county region navigate their debt and foreclosure problems last year.

But success also has brought with it a nagging problem — an influx of organizations with similar sounding names competing for its customers.

Consumer Credit Counseling is hoping to sidestep future problems by rebranding itself as SurePath Financial Solutions. If necessary, the group’s leader said, it will pursue legal action to protect its 43-year-old record of serving the public.

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