Pac Premier
Giving Guide
You are here:  Home  >  Women Inc.  >  Current Article

Direct selling on the rise

By   /   Monday, October 12th, 2009  /   Comments Off on Direct selling on the rise

    Print       Email

Marilyn Lewis has seen a few recessions in her lifetime, but the Thousand Oaks resident has always had a back-up plan. Like almost 15 million other women in the U.S., Lewis is a direct seller — she sells cosmetics to other women from her home.

Although it may conjure up images of ’50s Tupperware parties, direct selling isn’t just for housewives with too much time on their hands anymore – anything but. When the going gets tough, women are often called upon to supplement their household incomes, and direct selling — whether it be cosmetics or kitchenware — lends itself as a practical way for many to do that.

The number of direct sellers in the U.S. first jumped to more than 5 million in the recession of the early ’90s. Then, when the dot-com bust and the subsequent recession of the early 2000s rolled around, that number jumped to more than 12 million.

The full version of this article is only available to print subscribers. To view everything the Business Times offers, see this week’s print version or SUBSCRIBE to the print edition for $49.99 today.

    Print       Email