You’ve just stepped off an airplane in London. You’re tired and jetlagged, and your bag is nowhere to be found. Looks like you’ll be presenting to the head of European operations in the clothes you’ve spent 16 hours in.

Santa Barbara technology veteran Cleveland Motley wants to make sure that doesn’t happen again.

Motley is the founder and CEO of AvX Technology, a startup that has developed a high-tech luggage tag designed to help airlines get their bags to the right destination at the right time. And a lot of bags don’t — a Wall Street Journal estimate pegged the number at 31 million mishandled bags in 2008.

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