Urban Developments is building an anchor for South Coast culture right in the heart of downtown Santa Barbara.

The San Francisco-based development firm has grand plans to build a 23,000-square-foot public market and adjoining residential project at Chapala and Victoria streets, in the spot formerly occupied by a Vons grocery store.

Urban Developments Principle Marge Cafarelli said the concept, which is roughly modeled after the Ferry Building in San Francisco, will be a one-stop shop for fresh, local Santa Barbara cuisine and produce.

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