How sweet it is: New owners hope to thaw out McConnell’s brand

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How sweet it is: New owners hope to thaw out McConnell’s brand

By Marlize van Romburgh / Friday, November 25th, 2011 / Comments Off on How sweet it is: New owners hope to thaw out McConnell’s brand

The new owners of McConnell’s Ice Cream want to grow the iconic Santa Barbara brand into a national household name.

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About the author

Marlize van Romburgh

Managing Editor

Marlize van Romburgh covers banking, finance, agricultural and viticulture. She writes a weekly column on commercial real estate and a monthly column on the restaurant industry. Follow her at @marlizevr

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