Heeluxe steps up: Goleta startup inks deals with big names, opens $1M lab

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Heeluxe steps up: Goleta startup inks deals with big names, opens $1M lab

By Alex Kacik / Friday, February 1st, 2013 / Comments Off on Heeluxe steps up: Goleta startup inks deals with big names, opens $1M lab

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  A Goleta-based startup has teamed up with Teva and New Balance to improve footwear’s ability to prevent and treat injury, optimize foot function and increase performance. UC Santa Barbara graduate Geoff Gray founded Heeluxe, a company that designs, produces and sells biomechanical footwear to promote healthy feet. “When I was running in high school…

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