Weeks after hiring a group of executives to bolster international expansion, Carpinteria-based online education firm lynda.com said it is expanding to Southeast Asia, offering its instructional video library in Hong Kong, Singapore, the Philippines, Malaysia and Indonesia.

The company, which raised $103 million in venture capital last year and acquired a European competitor, said the videos will be offered to corporate and academic institutions. Lynda.com started in the late 1990s as a self-teaching resources for creative professionals looking to learn web design and new software but has since become a major player in supplying instructional materials to government, education and business groups. Google, Yahoo, Apple and Adobe are among its customers.

“The lynda.com library offers an alternative to sending employees to expensive off-site seminars or in-person training with consultants, by allowing members to learn at their own pace and on their own schedule,” Mark Fletcher, head of Asia-Pacific sales for lynda.com, said in a news release.

Lynda.com plans to build on its existing sales base in Australia and New Zealand that it started in 2012. The company already has 350 big customers in the region, including Fuji Xerox, News Corp Australia and the University of Sydney.