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Deckers takes Apple-store strategy with Goleta shops

By   /   Friday, March 28th, 2014  /   Comments Off on Deckers takes Apple-store strategy with Goleta shops

The flagship store features Deckers’ footwear brands and highlights its recent efforts to build out its own retail infrastructure worldwide. It also shows off Deckers’ so-called “omnichannel” strategy, whereby shoppers can, for example, try shoes on in the store and complete their orders online.

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The flagship store features Deckers’ footwear brands and highlights its recent efforts to build out its own retail infrastructure worldwide. It also shows off Deckers’ so-called “omnichannel” strategy, whereby shoppers can, for example, try shoes on in the store and complete their orders online.

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About the author

Managing Editor

Marlize van Romburgh covers banking, finance, agricultural and viticulture. She writes a weekly column on commercial real estate and a monthly column on the restaurant industry. Follow her at @marlizevr