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Nurturing the sole: Heeluxe leverages deals with Deckers, New Balance

By   /   Friday, September 26th, 2014  /   Comments Off on Nurturing the sole: Heeluxe leverages deals with Deckers, New Balance

Four years after launching a shoe insert that failed to bring homerun sales, Geoffrey Gray now has a thriving business in Heeluxe, a Goleta-based research lab for developing high performance footwear for the likes of New Balance, Mizuno and Deckers Brands, the parent company of Teva sandals.

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Four years after launching a shoe insert that failed to bring homerun sales, Geoffrey Gray now has a thriving business in Heeluxe, a Goleta-based research lab for developing high performance footwear for the likes of New Balance, Mizuno and Deckers Brands, the parent company of Teva sandals.

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