Salem Media Group is launching a news talk station in San Francisco over the July 4th weekend. The 50,000 watt KTRB-AM covers the entire San Francisco area as well as San Jose, Sacramento and Modesto. KTRB will become 860 AM The Answer, the 26th Answer-branded talk station in the Salem family.

“We are thrilled and excited to enter (the market) with a station that reaches the entire metro population,” said Salem Media Group President Dave Santrella. “Just in time for the run up to the biggest presidential election of our lifetime, we’re adding the entire lineup of Salem’s outstanding network talk talent.”

Salem Media Group is a radio broadcaster, Internet content provider and magazine and book publisher based in Camarillo.

• Contact Glenn Rabinowitz at grabinowitz@pacbiztimes.com.