Ventura-based digital marketing firm The Trade Desk increased the price range it expects to sell its shares for when the company holds its initial public offering.

In documents filed with the Securities and Exchange Commission Sept. 22, The Trade Desk increased its pricing point to between $16 and $18 per share and expects to sell shares of Class A common stock for $17 each in the offering.

On Sept. 7, The Trade Desk said it planned to offer 4.7 million shares for $15 and raise about $61.1 million in the offering. Now The Trade Desk said it anticipated the offering will net $69.8 million.

The offering is expected to happen this week.

• Contact Philip Joens at pjoens@pacbiztimes.com.