Shares of Ventura-based digital marketing firm The Trade Desk priced at $18 per share Sept. 20, at the high end of its price range.

As of 9:30 a.m. PST, shares of The Trade Desk’s Class A common stock were trading at $29.17.

By pricing at the high end of its price range, The Trade Desk raised $84 million in the offering — far exceeding initial estimates the offering would raise about $61 million.

The company said in updated regulatory filings with the Securities and Exchange Commission Sept. 19 it planned to price between $16 and $18 per share; most likely at $17 per share. On Sept. 7, The Trade Desk initially announced plans to price between $14 and $16 per share.

• Contact Philip Joens at pjoens@pacbiztimes.com.