Salem Media Group, a Christian conservative radio company based in Camarillo, announced Dec. 23 that it will allow its Louisville, Kentucky stations to be operated by Pennsylvania-based Word Broadcasting Network under a marketing agreement effective Jan. 3.

Word Broadcasting owns and operates 12 radio stations in Louisville. Salem owns an FM Christian teaching and talk radio station and an AM conservative news and talk radio station in the city.

The two companies share a similar mission and values, Salem CEO Ed Astinger said in a news release.

“Salem rarely leaves a market because we desire that our unique formats will continue to serve the needs of audiences in cities like Louisville,” he said, adding that the two had previously discussed consolidating their operations.

• Contact Marissa Nall at mnall@pacbiztimes.com.