HG Insights integrating technology with Forrester's research reporting tools

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HG Insights integrating technology with Forrester’s research reporting tools

By Staff Report / Tuesday, April 16th, 2019 / Comments Off on HG Insights integrating technology with Forrester’s research reporting tools

The recently rebranded HG Insights announced a deal with Cambridge, Mass.-based Forrester April 16 to integrate its data analysis technology into Forrester’s research reporting tools for businesses. Called technographics, the two companies comb through online documents for data on the budgets and products being used in different markets to help automate marketing and sales for…

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