Santa Barbara County vintners seek more money for marketing

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Santa Barbara County vintners seek more money for marketing

By Veronica Graff / Friday, July 5th, 2019 / Comments Off on Santa Barbara County vintners seek more money for marketing

Visitors enjoy a tour of a Santa Barbara County vineyard. Such experiences are key to direct-to-consumer sales. Santa Barbara County has established itself as wine country, but it lags behind the Paso Robles area because of a lack of funding for marketing. Vintners came together to discuss the county’s competitive disadvantage at the “Santa Barbara…

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