The Trade Desk's faith in connected TV advertising pays off

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The Trade Desk’s faith in connected TV advertising pays off

By Marissa Nall / Monday, July 29th, 2019 / Comments Off on The Trade Desk’s faith in connected TV advertising pays off

The Trade Desk CEO Jeff Green’s faith in the future of connected TV advertising was rewarded when Amazon announced that it was opening up its CTV apps to other ad-buying technologies. Shares for the Ventura programmatic advertising platform had slipped back down around 6 percent July 29 after surging to a new 52-week high of…

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