The Trade Desk targets streaming | Pacific Coast Business Times

You are here: Home > Technology > Current Article

The Trade Desk invests in connected TV advertising

By Marissa Nall / Friday, November 15th, 2019 / Comments Off on The Trade Desk invests in connected TV advertising

Major moves in the world of streaming have meant significant investments for advertising tech giant The Trade Desk, even as it announced a change in its C-suite. The Ventura company installed a former Amazon executive as its CFO with the announcement that Paul Ross, who led the company through its 2016 IPO, would retire. The…

This article is only available to Business Times subscribers

Subscribers: LOG IN or REGISTER for complete digital access.
Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists.
Check the STATUS of your Subscription Account.