PureSpectrum, an online market research company based in Westlake Village, recently secured $17 million in Series B funding from Arthur Ventures, a Minneapolis-based growth equity firm.

The company connects researchers with online survey respondents. It grew out of Hub101, California Lutheran University’s entrepreneurial coworking space, and in the five years since it was created has fielded more than 32 million online interviews.

PureSpectrum now has more than 100 team members across the world, and CEO and founder Michael McCrary said the funding will help the business grow and attract more people.

As part of the funding, Patrick Meenan, general partner at Arthur Ventures, is joining PureSpectrum’s board of directors.

“We have been looking for a business in this market for years,” Meenan said in an April 19 news release announcing the funding round. “PureSpectrum is a fast growth company with a strong team and culture that shares the same values as Arthur Ventures.”