Michael Edell has gone from software to soap.

He is hoping the touch that helped him expand and sell his firms to the likes of Microsoft and ADP will make GrabGreen, a Camarillo-based line of eco-friendly cleaning products, into a household name.

Founded by Patricia Spencer, a mother who was concerned about the chemicals in her laundry detergent, GrabGreen makes a line of nearly 40 dish, kitchen and laundry cleaners that substitute coconut oil and essential oils for ingredients such as petroleum and synthetic smells. The products are sold through the firm’s website and a number of independent stores in Southern California.

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