Students mourn outside the Alpha Phi sorority house in Isla Vista on Saturday after a shooting spree left six people plus the gunman dead. (Erika Martin / Business Times photo)

[EDITOR’S NOTE: This story was updated at 5:55 p.m. on May 25 with the names of the first three victims in the murder spree.]

Residents and business owners in Isla Vista were left reeling on Saturday after six victims were fatally injured in a bloody shooting massacre in the beachfront student community surrounding UC Santa Barbara.

One of the victims, Chris Martinez, was killed inside I.V. Deli Mart on Pardall Road.

Martinez was born and raised on the Central Coast, his father said. He was studying English at UCSB and planned to go to law school, his father, Santa Maria attorney Richard Martinez, told the Business Times. “He was a very good student,” he said.

Rodger is believed to have stabbed three UCSB students to death in his apartment on the 6500 block of Seville Road to death before starting a shooting spree that killed three more people in the college town. The first three victims were Chen Yuan Hong, 20, of San Jose, George Chen, 19, of San Jose, and Weihan Wang, 20, of Fremont, police said Sunday afternoon. Hong and Chen were tenants in the apartment. Investigators are still working to determine if Wang was also a roommate or was visiting the apartment.

He then shot UCSB students Veronika Weiss and Katie Cooper, who were standing outside, before shooting into the I.V. Deli Mart, claiming the life of Martinez.

“It’s shocking. This is like what you see in the movies, and that’s the last thing I expect to see in I.V. or in Santa Barbara, in general — to see drive-by shootings,” I.V. Deli Mart owner Michael Hassan said in an interview on Saturday. “There is no way you would ever think that is going to happen.”

For more detailed coverage of the shootings, click here.

For photos of Saturday night’s vigil, click here.

Hassan, who was not scheduled to work on the night of the incident, said he received a call around 9:30 p.m. from the store manager, saying there had been a drive-by shooting.

“We got two hits through the glass and one person was dead,” Hassan said.

After fatally wounding Martinez inside the store, the suspect — firing from a black BMW speeding down the street — continued to fire more rounds of gunfire, Hassan said.

“They heard two shots and everybody went down,” he said. “He shot several times after those two — probably around four or five more — and of course we called 9-11 right away and it went from there.”

Student Niklas Svennefiord told Daily Nexus reporters that he saw the suspect, a man in a white shirt, crash into a nearby black jeep. “I heard a couple gunfire shots — I thought they were fireworks — so I didn’t think about it, but I was pretty startled and then I heard a car hit into another car so I look up into my little window that’s in my shower and I see a guy try to flee and the cops shoot him,” he said.

The Isla Vista community is in a state of shock and disbelief over what took place on Friday night. The small college town is a densely populated beachfront town and home to many UC Santa Barbara and Santa Barbara City College students, as well as working-class families. Although the college community is known for frequent and often rowdy partying, the university enjoys a reputation as a world-class research institution with a friendly and laid-back student body.

Flowers and a note left for the victims in front of a sorority house in Isla Vista. (Erika Martin / Business Times photo)

“We are moved by the tremendous outpouring of sorrow and support from our community,” UCSB Chancellor Henry Yang said in a statement, “including our faculty, staff, students, alumni, trustees, the UC Office of the President and Regents, elected officials, and countless friends and colleagues around the world. We will continue to draw strength and comfort from each other in the difficult days ahead.”

The campus flag will be at half-staff all week, Yang said, “to honor those whose lives were so suddenly and tragically cut short. We will be in touch as we continue to respond to these events. Our UCSB family is in mourning.”

The university said it has been working to provide support to its students and the community. “Those efforts will continue today and throughout the coming days and weeks. In addition to counseling services, the university is providing temporary housing for displaced students,” it said.

The Isla Vista community reacted on Saturday by placing flowers and memorials around town. A memorial erected Saturday afternoon in front of IV Deli Mart contained a note that urged people to “be kind to each other.” Flowers and notes were also left on the lawn of a sorority house in Isla Vista that was allegedly targeted by the gunman.

“My heart is broken over the shooting in Isla Vista last night and the lives it claimed,” U.S. Rep. Lois Capps, D-Santa Barbara, said in a statement. “Our community is grieving and many people are hurting from this senseless tragedy. Isla Vista is a special place, and an important part of our Central Coast community. We all join you in mourning and our prayers are with you.”

Earlier this year, the South Coast was rocked by Deltopia, an Isla Vista street party that soon turned into a violent riot with tens of thousands of people, many of whom appeared to be from out of town. The Deltopia riots resulted in mass property destruction and left several police officers with serious injuries.

Last night’s shooting also recalled a similar horror in 2001, when a student named David Attias plowed his car into a crowded Isla Vista street, killing four people.

The largest mass murder in South Coast history was a 2006 shooting spree in Goleta, where a former postal worker killed seven people before taking her own life.

“Isla Vista and the entire community, please know that as we spend the next days and weeks asking ‘why?’ and ‘what could we have done?’ together, know that we grieve with you, and that you are not alone,” State Sen. Hannah-Beth Jackson, D-Santa Barbara, said in a statement on Saturday. “At times like this, we need to come together to share our grief and comfort each other. We must recommit to treating each other with kindness and compassion, and strive to ensure that incidents like this never happen again.”

— Business Times intern and UCSB student Marissa Wenzke led coverage for this story. She is also reporting for the the Daily Nexus, the university’s student newspaper, which has given permission for the Business Times to use some of its coverage here.

Bullet holes in the window of IV Deli Mart, where one of Elliot Rodger’s victims was shot and killed shortly before 10 p.m. on Friday, May 23. The store remained closed Saturday as law enforcement gathered information on the series of events. (Erika Martin / Business Times photo)

A memorial took shape outside the I.V. Deli Mart, where Chris Martinez was killed. (Erika Martin / Business Times photo)