Marketing analytics firm Invoca banking on AI software

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Marketing analytics firm Invoca banking on artificial intelligence

By Marissa Nall / Friday, August 18th, 2017 / Comments Off on Marketing analytics firm Invoca banking on artificial intelligence

Invoca is integrating artificial intelligence into its Voice Marketing Cloud products. As machines and software get smarter, so too will telemarketers. Santa Barbara-based phone call marketing analytics firm Invoca announced Aug. 7 that it would integrate artificial intelligence into its Voice Marketing Cloud products, gleaning information like language patterns from customer calls. And the new…

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