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Iftiniuk: Understanding the power of ‘carism’

By   /  Friday, September 27th, 2019  /  Central Coast, Central Coast Health Watch, Latest news, Op/Eds, Opinion  /  Comments Off on Iftiniuk: Understanding the power of ‘carism’

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Panesis: Startup community should Give First

By   /  Friday, September 27th, 2019  /  Columns, East Ventura County, Latest news, Op/Eds, Startups  /  Comments Off on Panesis: Startup community should Give First

By Mike Panesis I’ll let you in on a secret. The most critical ingredient in a vibrant, resilient startup community can be summarized in two words: Give First. The premise of Give First is simple. Community members who Give First contribute their time and talent to those who need it, without expectation of compensation. You Read More →

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Carbajal: The NRC should be putting safety first

By   /  Friday, September 20th, 2019  /  Central Coast, Energy, Latest news, Law, Op/Eds, Opinion, Technology  /  Comments Off on Carbajal: The NRC should be putting safety first

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Makarova: Businesses must lead on sustainability

By   /  Friday, September 13th, 2019  /  Education, Latest news, Op/Eds, Opinion  /  Comments Off on Makarova: Businesses must lead on sustainability

By Valeria Makarova In the world of business, the idea of social and environmental sustainability as corporate responsibility has evolved from an abstract notion into a broadly accepted concept that has started shaping real corporate agendas and business practices. A tipping point was reached over the last decade. The shifts in demographics, as well as Read More →

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Balbien: Let economic theory guide tax reform

By   /  Thursday, August 29th, 2019  /  Education, Latest news, Op/Eds, Opinion  /  Comments Off on Balbien: Let economic theory guide tax reform

By Joel Balbien In an ideal world, governments operate under balanced budgets and taxes on the private sector and individuals are structured to minimize adverse changes in economic behavior. Good public policy funds government services demanded by voters and paid for by taxpayers while sustaining competitive levels of private sector production, sale of goods of Read More →

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Light: Watch out for home care labor laws

By   /  Friday, August 23rd, 2019  /  Latest news, Law, Op/Eds, Opinion  /  Comments Off on Light: Watch out for home care labor laws

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Building a strategic brand voice on social media

By   /  Friday, August 16th, 2019  /  Education, Latest news, Small Business  /  Comments Off on Building a strategic brand voice on social media

By Erika Fischer Social media has evolved as a brand communications tool. What once was a tool for signaling relevance is increasingly a recognized media for brand building. But how can brands be strategically built in our increasingly fragmented media world where boundaries continue to shift? While this is an area just beginning to be Read More →

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