Hill: Marketing to millennials and Gen Z
By Jodi Hill Working in higher education marketing and teaching millennial graduate students, I’ve learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. Now we’re also faced with Gen Z, who are starting to enter the workforce. Born after 1995, this generation is considered Read More →
Read More →Klepper: Economy needs ‘Positively Happy Index’
By William Klepper Back in the late 1970s and early 1980s, we had a misery index. This was a combination of the unemployment rate and the inflation rate. In the late ’70s and early ‘80s, this index topped out at almost 20 percent. Although no longer tracked, the misery rate would be about 6 percent Read More →
Read More →Patel: Time is ripe for succession planning
By Jasleen Patel In order to manage your winery properly, you likely wear many hats to ensure the business runs smoothly. This includes planning new promotions, tours and shipping deadlines across the country. With all of these stressors, it can be hard to look beyond the next day, let alone the next year. But have Read More →
Read More →Kramer: Shared assets and unspoken expectations
By Edward Kramer With young children at home, my family has a common saying: “Share with your brother/sister.” Interestingly, sharing can be as difficult for adult siblings as for their younger selves, though the stakes are higher. Adult children are asked to share the family farm, beach house or mountain cabin — and, to complicate Read More →
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McKay: Creating brand identity, personality essential
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Read More →Khan: There are perils to short-term volunteering
By Sabith Khan While universities generally do a good job of designing short-term international educational programs, lately there has been a proliferation of private entities promoting short-term volunteering or “voluntourism” that can bring more harm than good. These programs, usually one- to two-weeks long, resemble volunteer work but are designed with the tourist in mind Read More →
Read More →Letter to the editor: The history of Hollister Ranch
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