Storytelling can breathe life into your business
By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →
Read More →CFOs recognize value of diversity, inclusion
By Mark Riley Many middle market companies are considering ways to create a diverse and inclusive environment. But their employees aren’t the only ones to benefit. Companies are seeing the advantages of embracing the different ages, ethnicities, genders and education levels of their employees to create an inclusive, creative and collaborative workplace. Those currently entering Read More →
Read More →Women deserving of more respect in the workplace
By Ritch Eich In April, the Pacific Coast Business Times featured an article that focused on why women don’t attain more leadership positions. While I agree wholeheartedly with most everything in the article, as someone who has spent a lifetime working with, and for, strong women, I want to provide another perspective. Robert Mueller, a Read More →
Read More →Confidence key to successful negotiations
By Judith Richards Why are employees leaving unclaimed value on the bargaining table? How can individuals increase the likelihood of achieving their negotiation goals? Negotiation skills in the workplace play an essential role in facilitating the sales process, resolving conflict and ensuring career success. Unfortunately, the majority of employees have not been exposed to formalized Read More →
Read More →Teacher externships help employers
By Greg Gillespie and Paula Hodge Change is happening in business and industry at such a fast pace that high school and college course curriculums can quickly become outdated. Students who are fortunate to obtain internships this summer can be exposed to the latest business advances, but it’s not enough. The reality is that not Read More →
Read More →