Targeted marketing key to loyal customers
By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →
Read More →Trump can learn lessons from another ‘Apprentice’
Watching the opening episode of “Celebrity Apprentice” on Jan. 2 brought back memories of another political outsider who won public office running for the first time with a message of reform. That person, of course, is Arnold Schwarzenegger, who was inaugurated as California’s 38th governor 14 years ago this month. Like Donald J. Trump, he Read More →
Read More →Dubroff: 2017 editorial calendar for PCBT shaping up nicely
With a new year just getting under way, I thought I would exercise my editor’s privilege and introduce some of our new editorial calendar concepts for 2017. After a fine start in 2016, we’re bringing back the Central Coast Innovation Awards with its “Startup Village” of university and community entrepreneurs. We’re also streamlining our categories Read More →
Read More →Hoka One One names athletes helping to design, test shoes
Hoka One One, a division of Goleta footwear and apparel maker Deckers Brands, launched a new team that will help design and test its new running and racing shoes. The Evo Time to Fly team features Ultra Trail du Mont Blanc champion Ludovic Pommeret; Olympic marathoner and ultra-runner Magdalena Boulet; Olympic silver medalist in the Read More →
Read More →Australian firm using Yardi Systems software
Melbourne, Australia-based property investment and management firm DBR Property Services has adopted the Yardi Voyager property management software developed by Goleta-based Yardi Systems, Yardi announced on Jan. 4. DBR, which manages and advises high net worth families in Australia, will also implement Yardi’s Advanced Budgeting and Forecasting software that is integrated with Yardi Voyager’s tenant Read More →
Read More →Oak Park Shopping Center in Thousand Oaks sells for $28.3 million
The Oak Park Shopping Center in Thousand Oaks was sold for $28.3 million, CBRE Group announced on Jan. 5. New Oak Park LLC, represented by CBRE’s Alex Kozakov, Patrick Wade, Larry Tanji and Scott Siegel, sold the 74,300-square-foot center to a private investor, who was represented by Paley Commercial Real Estate. The center on Lindero Read More →
Read More →Teledyne gets contract for underwater vehicles that remove explosives
A subsidiary of Thousand Oaks industrial conglomerate Teledyne Technologies secured a multi-million dollar contract with the U.S. Department of Defense to deploy underwater vehicles to disable and remove explosives, the company announced Jan. 3. The amount of the contract was not disclosed. Teledyne SeaBotix, a manufacturer of underwater observation class remotely-operated vehicles, will deliver 60 Read More →
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