Residents can learn from international students
By Loredana Carson International students planning to attend colleges and universities in the tri-county area may fear being unwelcome due to media coverage of negative comments, but once they arrive they are generally met with a lack of attention. Students in my classes have expressed dismay to me that they don’t often have the opportunity Read More →
Read More →Housing should be for residents, not tourists
By Anna Marie Gott “The use of residential units as short-term vacation rentals and/or only occupied as second homes poses a housing challenge to the city because these uses decrease available long-term housing opportunities for local residents as well as contribute to the increase in housing costs.” This quote comes directly from the Santa Barbara’s Read More →
Read More →Storytelling can breathe life into your business
By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →
Read More →CFOs recognize value of diversity, inclusion
By Mark Riley Many middle market companies are considering ways to create a diverse and inclusive environment. But their employees aren’t the only ones to benefit. Companies are seeing the advantages of embracing the different ages, ethnicities, genders and education levels of their employees to create an inclusive, creative and collaborative workplace. Those currently entering Read More →
Read More →Days of ‘build it and they will come’ are over
By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →
Read More →Women deserving of more respect in the workplace
By Ritch Eich In April, the Pacific Coast Business Times featured an article that focused on why women don’t attain more leadership positions. While I agree wholeheartedly with most everything in the article, as someone who has spent a lifetime working with, and for, strong women, I want to provide another perspective. Robert Mueller, a Read More →
Read More →Confidence key to successful negotiations
By Judith Richards Why are employees leaving unclaimed value on the bargaining table? How can individuals increase the likelihood of achieving their negotiation goals? Negotiation skills in the workplace play an essential role in facilitating the sales process, resolving conflict and ensuring career success. Unfortunately, the majority of employees have not been exposed to formalized Read More →
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