Op/ed: A bond for Cuesta is not a matter of if but when
A bond is in the college’s immediate future.
Read More →Op/ed: The seven deadly sins of marketing communications
By Darrel Kachan on June 8, 2012 Most business owners and other professionals have a goodwill ambassador or lead generator that often works 24/7 without salary or complaints. But the way they treat this invaluable contributor to their success can be downright sinful. I’m referring not to a person, but to your public and industry Read More →
Read More →Op/ed: Franchisee or independent, the choice is yours
By Barry Kurtz on May 11, 2012 If you’re like many ambitious middle-managers and c-level employees who find themselves “in transition” as the recession drags on, you may face a stark choice — whether to downsize your lifestyle and your ego by working an unfulfilling job or, in the alternative, start your own business. If Read More →
Read More →Op/ed: Use technology to improve your business, not just to promote it
By Jacques Habra on April 20, 2012 As general manager of an online marketing firm, I am often asked, “Should we be on Facebook?” or “Should I be tweeting?” My immediate answer is no. You should be focused on increasing your value to your customers, and only using technology to learn about your business and Read More →
Read More →The forgotten piece of the financial pie
A will doesn’t avoid having a court settle out your estate in California if the estate is above $150,000.
Read More →Op/ed: Adversity as a motivator
An excerpt from the recently published book “Real Leaders Don’t Boss” by Ritch Eich.
Read More →Op/ed: Nine tax-season conversation starters to ask your CPA
Posing a few more questions to your CPA during tax season could empower you to find and seize valuable benefits.
Read More →
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