Schlomer-Fischer: Brand innovation requires creativity
By Erika Schlomer-Fischer Chaos or creative brand opportunity? Technological shifts are being felt at many levels in business and our daily lives today. Human adaptation to these shifts has always created anxiety due to social, economic and power-based changes. The field of Austrian economics aptly refers to this period of change as “creative destruction.” As Read More →
Read More →Hill: Marketing to millennials and Gen Z
By Jodi Hill Working in higher education marketing and teaching millennial graduate students, I’ve learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. Now we’re also faced with Gen Z, who are starting to enter the workforce. Born after 1995, this generation is considered Read More →
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Solvang Chamber of Commerce gets contract to brand and market city
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Read More →McKay: Creating brand identity, personality essential
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Read More →Marketing analytics firm Invoca banking on artificial intelligence
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Read More →Ventura County Lodging Association executive director stepping down
The Ventura County Lodging Association announced a change in leadership Aug. 3, as Executive Director Rebekah Evans steps down effective Aug. 25. “It has truly been my privilege to help grow the Tourism Business Improvement District for the cities of Ventura, Oxnard, Camarillo and Port Hueneme!” Evans wrote in her farewell letter. She later said Read More →
Read More →Santa Barbara Airport hires firms for marketing campaign
The Santa Barbara Airport chose Hiltachk Marketing Group and Blaze PR for a marketing and outreach campaign to drum up business and fill seats. The airport conducted a thorough bidding process before landing on Hiltachk, which has done marketing for the Sacramento International Airport since 2010, and Santa-Barbara based Blaze. The two will try to Read More →
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