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Op/ed: The seven deadly sins of marketing communications
By Darrel Kachan on June 8, 2012 Most business owners and other professionals have a goodwill ambassador or lead generator that often works 24/7 without salary or complaints. But the way they treat this invaluable contributor to their success can be downright sinful. I’m referring not to a person, but to your public and industry Read More →
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Getting your name out there: Area PR gurus share their secrets
The Business Times asked two marketing experts for advice on how to thrive in a difficult economy.
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