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Letter: Santa Margarita Ranch is expanding, not rebranding, its offerings
The zipline tours and outdoor events are simply accessory uses to the existing and main use of the property.
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Morro Bay considers up-market tourism branding
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Santa Barbara County hoteliers hash out new ways to get year-round tourists
Visitors’ organizations are getting creative to attract visitors during the slower months.
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Film industry is a star-studded boost for Santa Barbara hotels
For hotels in Santa Barbara, the annual film festival starts the year off with a kick.
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Tourism turnaround: Hospitality pads Paso Robles’ city coffers
For Paso Robles, tourism is fast becoming a big moneymaker.
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Health care, tourism are protagonists in the tri-county recovery story
Tourism, health care are the bright spots, while retail and housing are question marks.
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