When businesses think about giving back to their communities, they typically turn to giving cash or volunteering to help build houses or serve up food. But tri-county technology companies are finding they can have a big impact in just a few hours by donating their skills and expertise.

In San Luis Obispo, Hathway, a Web development and digital marketing agency, has launched what it calls “Generation: Change.” The company is donating a full media campaign and social media strategy to the Association of Amputee Surfers, or AmpSurf, a San Luis Obispo-based nonprofit that helps disabled veterans and others learn to surf and enjoy other outdoor activities.

The marketing blitz for AmpSurf will culminate in a 24-hour coding marathon on Nov. 17, when Hathway’s employees will perform a complete website overhaul for the nonprofit.

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