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Conversant dials down on new ad strategy

By   /   Friday, February 14th, 2014  /   Comments Off on Conversant dials down on new ad strategy

Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.

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Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.

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