Chien: Myths about business succession
By Chia-Li Chien Anyone can start a business, but maintaining a successful business requires careful and deliberate actions. Successfully cashing out is even harder. Peter started his restaurant business with three partners 20 years ago. BG Inc. is located in a quaint New England town that has a great reputation. Peter is approaching 70. He Read More →
Read More →Days of ‘build it and they will come’ are over
By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →
Read More →Marketing, innovation important but sales skills critical
By Jim Cathcart In a recent discussion at a business school in California, it was pointed out that the curriculum had plenty of marketing and entrepreneurship courses, plus even some innovation courses, but none on sales skills. The rationale was, “Sales gets covered in the other courses so there’s no need for a separate class.” Read More →
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Auto sales surge has big area impact
From car dealers in San Luis Obispo to shippers at the Port of Hueneme, businesses are benefiting from improved consumer confidence, lower auto prices and easier credit.
Read More →Hardware sales, soft touch: NHR leverages social connections
The only thing more cutting edge than Network Hardware Resale’s equipment is the company’s method of selling it.
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