Goodbye, punchcards: SMS Masterminds creates text message loyalty program

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Goodbye, punchcards: SMS Masterminds creates text message loyalty program

By Stephen Nellis / Monday, July 9th, 2012 / Comments Off on Goodbye, punchcards: SMS Masterminds creates text message loyalty program

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Alex Minicucci, CEO of San Luis Obispo-based SMS Masterminds, said new text- and tablet-based loyalty reward programs are proving hugely popular. “A year and a half ago, we were in 20 markets, now we’re in 65,” he said. (Phil Klein photo) Across the nation, mom-and-pop shops felt burned by daily deal sites such as Groupon.…

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