Digital marketers target medicine, biotech
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Read More →Conversant profits on track, extends buybacks
Westlake Village-based digital marketing firm Conversant stayed on track with earnings but slightly missed Wall Street’s revenue targets as it committed to returning $150 million more in cash to shareholders through stock buybacks.
Read More →Conversant dials down on new ad strategy
Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.
Read More →Conversant beats expectations in Q4
Shares of Westlake Village-based Conversant gained sharply in after-hours trading on Feb. 11 as the company delivered profits that beat Wall Street’s expectations and announced big changes designed to lead to growth.
Read More →ValueClick rebrands to Conversant
Online advertising firm ValueClick has changed its name to Conversant and recalibrated its business model to focus on helping marketers better target individual consumers.
Read More →ValueClick sells websites to About.com parent for $80M
Westlake Village-based online advertising firm ValueClick is selling its owned-and-operated websites to the parent company of Dictionary.com, Match.com, Ask.com and About.com. The aggregate purchase price was $80 million, according to a regulatory filing.
Read More →ValueClick reboots: Online advertising firm to sell assets, rename
The $1.6 billion Westlake Village-based digital advertising company has been under fire from investors — and trial attorneys — for its reliance acquisitions to produce revenue growth. It has also faced criticism of the steep losses it has taken on selling off business lines that didn’t work out.
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